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Content Editing

Content Editing Marketing Flyer (2)

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Content is a term that seems to get thrown around all willy nilly. But really, it's with good reason. Everything is content. The copy on your website. The script for a commercial. A blog post. Your Instagram feed. Everything that your customers see is content. And all of it contributes to your brand and how people see and respond to it. Figuring out what type of content to create is where things start to get tricky. When you're creating something for your business, think about its purpose and where it fits in the 3 purposes of content. Is it intended to grow your business or client base? Is it meant to educate current or potential clients? Or is it to encourage people to share your content, interact with your brand, refer their friends, or come back themselves? Zeroing in on exactly what you want your content can do can make it a lot easier to set your direction. This week, I'll dive into each purpose a little further and hopefully give you some ideas of content you can create! #writing #contentwriting #contentwriter #contentmarketing #constructioncontent #realestate #realestatecontent #homeremodelingcontent #writersofinstagram #freelancewriter #freelancetofreedom #freelancewriting #freelance #freelancer #author #creator #copywriter #copywriting #writegoodcopy #contentrules
On to book #19 of #abookaweek2019! Content Rules by Ann Handley and C.C. Chapman is packed full of information right out of the gate. I already have 5 pages of notes. If you're looking for a book that covers what content really is and how to go about creating it, so far this book checks the boxes. I'll be posting more specifics as I sift through all of the insights and information! #writing #contentwriting #contentwriter #contentmarketing #constructioncontent #realestate #realestatecontent #homeremodelingcontent #writersofinstagram #freelancewriter #freelancetofreedom #freelancewriting #freelance #freelancer #author #creator #firstdraft #copywriter #copywriting #writegoodcopy #contentrules
When I sit down to write, whether for a client or for myself, I sometimes find myself wondering how it "should" sound. And then I have a hard time getting started. But, if I take a step back and just think about how I want to say it, or I just say what needs to be said, the words start to flow. They probably aren't perfect, but that can always be fixed later. That's why I love this quote from David Ogilvy about how he wrote copy. When you sit down to write, pretend that you're talking to a real person. Because when you write, there's a real person on the other end that you are actually talking to. Someone who's reading your words for enjoyment or education or enlightenment. Write it for that person. #writing #contentwriting #contentwriter #contentmarketing #constructioncontent #realestate #realestatecontent #homeremodelingcontent #writersofinstagram #freelancewriter #freelancetofreedom #freelancewriting #freelance #freelancer #author #creator #firstdraft #copywriter #copywriting #writegoodcopy
I really got after #abookaweek2019 this week! Confessions of an Advertising Man by David Ogilvy is my third book since Saturday. I was looking for a good quote, but this book has so much information that is so intricately explained that so far it's been impossible for me to extricate a single stand alone quote. Though if you look up David Ogilvy quotes, you'll find a bunch. If you're interested in just what the title implies, the inner workings of the advertising industry and those that work in it, it's a great read! #writing #contentwriting #contentwriter #contentmarketing #constructioncontent #realestate #realestatecontent #homeremodelingcontent #writersofinstagram #freelancewriter #freelancetofreedom #freelancewriting #freelance #freelancer #author #creator #copywriting #copywriter #writegoodcopy
"The only end of writing is to enable the reader better to enjoy life or better to endure it," Dr. Samuel Johnson (18th century writer and poet). I've been reading a lot of copywriting books this week, looking to expand my knowledge of the marketing and advertising industry. I found this quote from Dr. Johnson in Read Me by Roger Horberry and Gyles Lingwood, and it hit me that these really are the only goals of writing. Writers want their readers to get something out of their writing, namely to enjoy life more or endure it better. Copywriting serves the same fuction. Whether to educate or entertain, copywriting helps to promote products and services that reflect the same goals: to make consumers lives better and more enjoyable. #writing #contentwriting #contentwriter #contentmarketing #constructioncontent #realestate #realestatecontent #homeremodelingcontent #writersofinstagram #freelancewriter #freelancetofreedom #freelancewriting #freelance #freelancer #author #creator #copywriting #copywriter #writegoodcopy
Hey there! I've never done an introduction post, so I made my mother-in-law take a few pictures of me, and here I am. I taught middle and high school English for 8 years before quitting at the end of last year to be a stay-at-home mom to my 1 and 3 year old kids, and now I'm focusing on building my next career as a copywriter. And playing hide-and-seek a lot. I write copy in the construction, home remodeling, and real estate industries, including web copy, blog posts, and property descriptions. Currently, I'm building a portfolio of clients and writing about countertops and luxury properties in Spain. I share a lot of whatever I'm working on or learning about at the moment and hope to bring value in the form of inspiration and insights into the writing process. Tell me something about you! #writing #contentwriting #contentwriter #contentmarketing #constructioncontent #realestate #realestatecontent #homeremodelingcontent #writersofinstagram #freelancewriter #freelancetofreedom #freelancewriting #freelance #freelancer #author #creator #firstdraft #copywriter #copywriting #writegoodcopy #sahm #stayathomemom

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